Page 11 - Fall 2017 Middle School Guidebook

Bene ts
• Builds Book Fair excitement weeks in advance of Fair • Increases participation from students, faculty, and family • Encourages repeat Fair visits from students and faculty
GREAT Ideas
• Brainstorm simple, clever slogans that promote your Fair, books, and reading. Repeat those slogans in phone calls, letters, emails, posters, and social media to help it stick in parents’ minds.
• Start advertising early! Share Book Fair teasers three to four weeks before you kick off Book Fair week.
• Maximize the power of social media. Share your Book Fair home- page through social media. Toolkit keyword: SOCIAL MEDIA
• Follow #mybookfair for advertising ideas from our professionals and your fellow chairpeople.
• Utilize the advertising materials in your Planning Kit, including the Author Video*, posters, and booklist flyers.
• Place plenty of banners, bandit signs, and directional arrows around the school.
• For the booklist flyer, attach a pre-written parent letter from the Toolkit or a label with the dates of your Fair. Send home with each student one week before your Fair. Toolkit keyword: PARENT LETTER
• Play the Author Video DVD* over closed-circuit TV or share the online link so teachers can show it anytime. Play the looping version at the Fair!
Visit scholastic.com/bookfairs/fallmsvideo. Toolkit keyword: AUTHOR VIDEO
• Encourage teachers and Crew members to share booktalks — in class, over the PA during morning announcements, or roaming throughout the school. Toolkit keyword: BOOKTALK
p A banner day. Get the word out with this large banner and bandit signs. Use Scholastic DollarsTM to purchase from the Scholastic Dollars Catalog.
u In-town countdown. Make a countdown sign and set it out 30 days before your Fair. Toolkit keyword: COUNTDOWN
*Author Videos are not provided for “Buy One, Get One Free” Fairs.
p Get outside. Don’t forget to advertise outside! Make your own bandit signs or download these from the Toolkit. Toolkit keyword: BANDIT SIGN
p Be up front about it. Don’t forget to share your dates on your school marquee.
p Get social. Explore new ways to use social media for your Fair! Sign up for our “Promote With Social Media” webinar where you will learn about amazing tools, such as these customizable social media assets. Toolkit keyword: SOCIAL MEDIA
Share your ideas & photos #mybookfair
Advertising Get the Word Out
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