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ADVERTISING
TOOLS
Pages
26-29
Pages
30-31
Spread the word about
your Fair.
Try these ideas:
• Advertise to students, teachers,
parents, and families
• Use items from the Planning Kit
- Booklists
- Posters
• Set up your homepage
before your Book Fair begins
• Implement grassroots
campaigns
Use these helpful
resources.
Our Toolkit makes running the
Fair easier:
• Toolkit Tips and Fair Planner
• Download reproducibles to promote
and run Book Fair programs
Tabletop Fairs will not receive aluminum bookcases
featured in this guidebook. They will receive books
in 3-cell and 4-cell trays. The Scholastic EasyScan
®
system is not sent to Tabletop Fairs.
Permission to reproduce pages in this guidebook
without restriction is fully granted by Scholastic
Book Fairs
®
. Product in this guidebook may not
be available at all Book Fairs.
Now you can use the Book Fair
Planner to organize activities
and stay on track before, during,
and after your Fair. The Planner
automatically builds you a calendar
and checklist of helpful reminders
and suggested action items.
Go to your Toolkit to take
advantage of the Planner to
make your Book Fair
GREAT
!
• Helps you set your goal and
posts it automatically on your
Book Fair homepage.
• Shares tips and best practices
for recruiting and managing
volunteers.
• Guides you through conducting
programs that build excitement
and participation.
• Reminds you when and how
to advertise your Book Fair
activities.
• Sets up your personal calendar
and checklist tools.
Find more information on page 30.
Throughout this guidebook,
look for this symbol for
helpful planner tips.
Look for this symbol for
information about the
Toolkit and reproducibles.
Your Fair Planner
This guidebook is divided into five key sections to
help you plan, organize, and execute your most
successful Book Fair.
And, don’t forget to check out
these informative pages!
• Launching Summer Reading
• Share your ideas