Page 29 - Spring 2017 Elementary Guidebook

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,_“.'- ‘. //r, ‘K _ ''C- .i Social Media a Huge Part nl
', rll ' ,1 » _.. Advertising Ellnrls
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i; .‘ ,_’~ fir ( B ‘ Prairie View Elemenlary sriruoi
fix,» ' a ' i ’ [Ii .\ Enid, OK
/ 4 H /( i ,' ‘ F H ‘ In addition to more traditional
‘ ,, / L - I g ' ‘ 3 advertising methods, sucil as emails.
Te ' y ‘ :§,_ "‘ ‘ /3 G ' booklistllyers and signage, the Book
xx, ‘.4; ,‘ . " ' QT Fall teaiii alPraIllE view Elementary
r . V . I ‘Q E‘? 9 Sctiool locilseda lot ot tiieireilons
' “ ' ' ‘ ' ‘* ~ ‘ - i on spreading irie word trirougn
‘ ..r 1 , ‘A , , », various social media outlets Details
‘ . . ' ’ about the Book Fair, its events. and
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0 It, I Elririk F1 i i:|’ilE’. Fall Files l£."'i<’iii‘l SIICKER Adv&l1iSi"g‘[han’akES
i ~ 5 _ .‘ Shoppers Places
, i Bunk Fa||'-Pf: _ Hosp Elementary Scllonl
Ti E! Frisco, TX
ll 7 7 7 \ ‘ I i. > ‘ s‘ .. e i ._ . Hosp Elementary Schools Book Fair
‘ K‘: K ‘ ' N k V t inenie Reading Takes Vou Places.
‘i i*' . VI ‘- was reinlorced by tile plethora oi
‘ . advertising methods iiiey utilized to
‘ , get shoppers into the Book Fair Floin
\ i l i ‘ -‘ signage iii the grass dulingcallmol
i ‘ _ ' and on tile school marquees to elec-
i ‘ "$‘ - ‘ T‘ ironic communication via enewsler.
V, L , ' l ' .' r ' ters, eWlailS,a|ld social media blasts
i, — - , ,9?” L / on Facetzook and Twitter, triey rnade
‘, \ 7 1‘ M ,\ ‘ / ‘ stile no one would miss tneir Fair‘
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W ’ 7" ” “ 4‘. ’' Gelllngllle Wnrd 0ul[i‘inl
‘ ‘ l \ . i Shoppers in llle Fair
\ l ‘ Calvin Blettsae Elementary School
F Frisco, TX
, Y \ \ Even tlioiigli tne spring Book Fair
3 I» _ K was El smaller scale raii mi caiiiin
a —— — ‘ '- Bledsoe Elementary Scnool than its
sin of 1119 times. Constrtict .1 rugged looking codiittlowii sign l.l's the principal Enlist your principal to Sllrlle tiooklalks "1" F3" ‘F 5”” W1 Dig FESUWS Ulailks
and place it outside tne main doors oi your Fair to build exciteinent ttllring tne Book Fair Preview oi the weeks leatling tip to tlie "7 me" 9V5”‘9i °°”‘95‘5 3"” 35”"
and Elllllclpzlllurl Fllld lllslrtlflllflils €lFl[l a hol.‘.l—to dlElED lo blllltl inis raii it's a great iiiaii to prulrlote llul titles at the Fair eiicuiiiage tlsirial They included advertisements
one in tile Ciiaiiperson s Toolkit Fair Files keyword COUNTDOWN purticipatioii and generate exciteirient |" We Week“! WV/S|9“€T W1 SW3‘
media, sent riome llyers detailing
dates, times, and contests. and
(S Spfeqd [he word [0 pmems] Help more parents plastered the soriool with all kinds ol
‘'1 diiderstaiid the role your Book Fail’ plays in lielping cliiltlien posters. banners, and yard signs. it
.911 ['9 develop stronger ieatling skills Use Otll new parent coniinercial was riardtomiss it, and riota Fair to
Av,‘ ‘€53’ lo lFl\/lie paienis to yDtlF Book Fzllr and to siippari your Book he missed!
m; l$,i,'i4l Fairactivities Access tile coniniercial oiiliiie at schoiastll:.coiri/
F..- bookfairs/parentcorrlmercial and in tne Cnairperson s Toolkit
raii Files keyiiioid PARENT COMMERCIAL
GRASSROOTS CAMPAIGNS Advernsmg 27