Page 28 - Spring 2017 Elementary Guidebook

- 1 . . - , ‘ . .
. ' I ’ 1 ' "?
y¢..~ -Q. i *7.“ / I’ ax,-av».-.’-‘ « .. . \
'- ‘ . ' .. —- , ' '. »
-. Get the word oui.iii~.lm4l .li1‘n1lIli‘.‘.‘l(| lvmrri i.mr.=.."rm.r~. —.r- ,1 i,’/F ' ’\ ‘».,,L 4 _
' honrrl‘ M 3 r.a.:ulIv wrurm nr vnilmléfir m v.».a.rr ll riurirg amp-ml , I ii ‘i W. . _.r. , fl '7:
. pm; :: ':lIni.r U[.M7ii\.lE|1l;ll'l4]lu pulrznlz Fin4:l:lJtl‘tr:rr.ii menrsrng . if. ’ ' v V 15.!‘ , I \, J, ,
‘ it-in‘: l»i«>¢tlir4~uIr,<i|illl1,ir_|riW .1\.ull|.rlrl>¢iiir lillri‘ii.15.>'Ililii>1irfl.il‘rIJ1 - , ,1 "ft » ii, ,, _ ‘ _’~"
-. t'wi'.zi.<‘ mraing‘ F.1|iFi|-‘-2i'?‘,l,':rrrd S‘MDRE BOARD - _ '1 I ,l, ; r '
,0 r , g :5 _V -3..
I_A ._d _ ~ ‘ .
- V ’, \ I. _ i
; ., ‘:._ mm ., sq. ,
. ‘ . ~ \ r
. _, , , .-I — l\\\\‘il\\\\ til. ~,
t . ‘,5§;‘.,f_‘€v- .2: A, ;’I:_. 5:12.’. ~_‘ ( \ ' V .
nr . « 53,4 . ‘m\\%. __
. ' 1~"’.».?:»““= =;~‘?'~¢‘\-'.- . ‘ ,,
— - ‘ ti
: / or . \\\\s\Iii=.e\\\. .
,“. _ Y./__ .. .-
r ii“ ‘
‘ AK r l: L fir —
\,i' _F/_ r, iL .
. - , B; .j‘§1 ~.' ~.‘ .. '
.:*-r /r,» / r\ ', . \ v. _, _ r'-‘ , wv ‘ ‘ 4,; , .
, F.-r ~ . »;.;’- 3’ A‘ .1; ' , ,
—, ' :"’i.- i /l "" ’- V «Qt ""[“‘ ;c¢l~.I’*i':;r~‘t‘.‘ '5 W‘ ‘‘i‘,'’ ks‘: "
.._‘ _ V‘; i, ' .,:.'r,.., _\g: « ‘I "v. ' ’, C ‘,.ij,u”. ' “ V ’ ~ <u7,.:E.’[_ ‘ 1 — 7
, . l J
Ad. 1 I I
Advertising 3 I0t and in many different ways is a big part of getting shoppers to visit your Book Fair. Make
sure to direct your advertisements to different audiences, including teachers, students, parents, and the school community.
If you build it, they will come, but only if they know about itl
Ideas and Best Practices:
Use the Decoration Kit, available for purchase Start early! Share Book Fair teasers two to three weeks
in the online Scholastic Dollars” Catalog, as advertising before you kick off Book Fair week. Use a countdown sign
piecesl Set up the decorations in a window display or on and your advertising slogan in flyers and posters.
3 bulletin b0’=1id, NW9 Wm“ 3 Sign 10 get eVeVY°”e excited Have a student or faculty member be a sign spinner
ebom We Upeeming Fe“ at carpool line and place plenty of banners, bandit
Brainstorm with your Volunteers and Junior Crew simple, signs, posters, and arrows around the school.
clever slogans that promote your Fair, books, and reading. Hand 0"‘ grail maps when books are Checked out
Repeat those eiegeiie in Ph°"e “ans: '9'-‘ems emails! from the library. Be sure to include the dates, times,
posters, and social media to help it stick in parents’ and mace of your Book Fair!
minds‘ Encourage teachers and Junior Crew members to
Hold an all-school rally to kick off the Book Fair. Include share b°°kta|k5_i,, Classy Over the pA during mom,
b00k1aii<Si Skits, and I015 Oi fUn- ing announcements, or roaming throughout the school.
Benefits
0 Builds Book Fair excitement I Increases participation 0 Encourages repeat Fair visits
26 Advertising ‘Available '.'/Illle supplies last mm me onilne Scrrvlaslicfloflars Calalzzg