Page 16 - Middle School Ideas Guidebook Fall 2018

Keep everyone posted. Recruit an adult volunteer to advertise the Fair on social media using #mybookfair. Have students help create fun posts, memes, and GIFs.
Social Media
Engage your school community on Facebook, Instagram, and Twitter!
Toolkit Resource
p Find best practices and promotional ideas in the Social Media Promotion Guide and sample posts. Toolkit keyword: SOCIAL MEDIA
Benefits
• Reaches a wider audience
• Keeps the school community up to date
with Fair
• Offers a communication channel to interact with school community
GREAT Ideas
• Visit your Chairperson’s Toolkit to download fall social media resources. Toolkit keyword: SOCIAL MEDIA
• Add visual content to your posts with eye- catching graphics available in your Toolkit.
• Reach volunteers with the Toolkit Volunteer Tool, which lets you post directly to Facebook and Twitter.
• Post a save-the-date message for your parents as early as possible.
• Post Fair details during your Book Fair week, starting with a Book Fair Countdown.
• Share your Fair results with the school com- munity via images and videos – Scholastic DollarsTM purchases, teachers with wish list books, and student raffle winnings.
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Get the Word Out Social Media