Page 14 - Middle School Ideas Guidebook Fall 2018

Ready-made Advertising
Get the word out with professionally produced, ready-to-go promotional tools.
Benefits
• Supports your grassroots promotional efforts • Offers your school easy-to-use materials
GREAT Ideas
• Use all of the advertising materials provided
in your Planning Kit and online, including the Author Video DVD*, posters, and booklist flyers.
• Send home a booklist flyer with each student one week before your Fair. Attach a pre-written parent letter from the principal or a label with the dates of your Fair. Both found in the Toolkit. Toolkit keyword: PARENT LETTER
• Advertise your Fair with helpful reproducibles from your Toolkit Fair Files, customized letters, flyers, and invitations. Most are available in En- glish and Spanish. Include All for BooksTM, Class- room Wish List, and Online Fair* information.
• Promote your Fair weeks in advance of your start date using the Book Fair Decoration Kit, (available from the online Scholastic DollarsTM Catalog), as an advertising display. Set up the decorations in a window display or on a bulletin board with the dates of your Fair.
• Place posters and directional arrows around the school.
• Play the Author Video DVD* over closed- circuit TV or share it during student previews of the Book Fair. Find it at scholastic.com/ bookfairs/fallmsvideo. Use the pre-Fair commercial on the DVD to promote your event in the days leading up to the Fair. Remember, all DVD videos are closed- circuit captioned. Toolkit keyword: AUTHOR VIDEO
Toolkit Resource
Dear Parents and Families:
Did you know? Reading just twenty minutes a day exposes your child to about 1,823,000 words per year. Reading helps students develop a stronger vocabulary, and in addition, students who read for pleasure average higher grades in English, mathematics, science and history!
Encourage your child to read books
for fun by attending our upcoming Scholastic Book Fair®. Allow your child
to choose the books they want to read!
It’s a wonderful selection of engaging
and affordable books for every reading level.
Mark your calendar!
Book Fair dates: [INSERT DATES HERE]
Shopping hours: [INSERT TIMES HERE]
Special activities: [INSERT SPECIAL ACTIVITIES HERE]
If you are unable to attend the Fair in person, we invite you to visit our online Book Fair at scholastic.com/fair. Our Online Fair is available from [INSERT DATE] to [INSERT DATE].
We look forward to seeing you and your family at our Book Fair! Remember, all purchases benefit our school. Thank you for supporting our readers!
Sincerely,
[INSERT PRINCIPAL’S NAME HERE]
Principal
[INSERT NAME OF SCHOOL HERE]
© 2018 Scholastic Inc. All rights reserved. 14892 F18 400080
p Invite families to the Fair with these pre-written letters signed by your principal, available in English and Spanish. Find more resources to build Book Fair awareness in the Chairperson’s Toolkit under Fair Files.
t Feature all your Fair news in one place! Set up your Book Fair homepage in the Toolkit and post to Facebook and Twitter. Includes a message from your principal, digital book list, volunteer sign-up, event promotions with RSVP feature, Online Fair shopping*, eWallet**, and display goal.
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Get the Word Out Ready-made Advertising
* Not available to Buy One, Get One Free Book Fairs. **At select schools this fall.