Page 15 - Middle School Ideas Guidebook Fall 2018

p A banner day. Get the word out with this large banner and yard signs. Use Scholastic Dollars to purchase from the Scholastic Dollars Catalog.
p Get this two-sided Countdown to the Book Fair display from the online Scholastic Dollars Catalog. It features a header that flips over to reveal “Book Fair Is Here“ message and countdown calendar beginning 31 days out.
Real-world STORY
School Counts Down With Ready- made and Grass- roots Promotion Byars Dowdy School Lebanon, TN
Volunteers at Byars
Dowdy School com-
bined the Saddle Up
and Read standeez
from the Book Fair Decoration Kit with their own hat stand and sign to create a one-of- a-kind countdown to the Book Fair display. Each day, the school added a new cowboy hat to the hat stand in the display, revealing how many school days were left until the grand opening. By augmenting the avail- able, ready-made promotion with their own grassroots ingenuity, they created exciting Book Fair anticipation among the school community.
Point the way. Hang directional arrows throughout the school, creating a path to the Book Fair.
Share your ideas & photos #mybookfair
Ready-made Advertising Get the Word Out
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