Page 10 - Spring 2018 Elementary Guidebook

Promote in the pickup/drop-off area with sidewalk paw prints and a dog in a pooch- sized sandwich board. Toolkit keyword: SANDWICH BOARD
Advertising
Increase awareness and participation using signage, announcements, social media, and more!
Benef its
• Builds Book Fair excitement
• Increases participation of students, parents, and faculty • Encourages repeat Fair visits
GREAT Ideas
• Brainstorm simple, clever slogans that promote your Fair, books, and reading. Repeat those slogans in phone calls, letters, emails, posters, and social media to help them stick in parents’ minds.
• Start advertising early! Share Book Fair teasers three to four weeks before you kick off Book Fair week.
• Maximize the power of social media. Share your Book Fair home- page through social media channels. Toolkit keyword: SOCIAL MEDIA
• Follow #mybookfair for advertising ideas from your fellow chairpeople.
• Use all of the advertising materials provided in your Planning Kit, including the Author Video*, posters, and booklist flyers.
• Use the Book Fair Decoration Kit, available for purchase while supplies last, in the online Scholastic DollarsTM Catalog, as an advertising display. Set up the decorations in a window display or on a bulletin board with the dates of your Fair.
• Place plenty of banners, bandit signs, and directional arrows around the school.
8 Get the Word Out Advertising
• Show students the Book Fair commercials. Play them three weeks before your start date and during the Fair. Find them at scholastic.com/bookfairs/studentcommercials.
• For the booklist flyer, attach a pre-written parent letter from the Toolkit or a label with the dates of your Fair. Send home with each student one week before your Fair. Tookit keyword: PARENT LETTER
• Play the Author Video DVD* over closed-circuit TV or share it during student previews of the Book Fair. Find it at scholastic.com/ bookfairs/springesvideo. Remember, all DVD videos are closed- captioned! Toolkit keyword: AUTHOR VIDEO
• To advertise your Fair to parents, include the link to the Parent Message video in emails, on your Book Fair homepage, and on social media. Find it at scholastic.com/ bookfairs/parentvideo.
IGNATIUS
RETURNS
with new friends!
* Not available to Preschool and “Buy One, Get One Free” Fairs.