Page 12 - Middle School Ideas Guidebook Fall 2018

Grassroots Advertising
Increase awareness and participation using DIY signage, announcements, and more!
Live from the Fair! Shoot commercials to share with your student body before and during the Book Fair.
Benefits
• Builds Book Fair excitement
• Increases participation of students, parents,
and faculty
• Encourages repeat Fair visits
GREAT Ideas
• Brainstorm simple, clever slogans that promote your Fair, books, and reading. Repeat the slogans in phone calls, letters, emails, posters, and social media to help it stick in parents’ minds.
• Start advertising early! Share Book Fair teasers three to four weeks before you kick off Book Fair week.
• Let students write short “book hooks” about books they love. Find an Enchanted Forest- inspired book hook template in the Toolkit. Toolkit keyword: BOOK HOOK
• Follow #mybookfair for advertising ideas from your fellow chairpeople.
• Encourage teachers and Student Crew members to share booktalks* – in class or during morning announcements. Toolkit keyword: BOOKTALK
• Recruit some students to promote the Fair with signs and sandwich boards in school hallways and in the drop-off/pickup areas outside.
p The reviews are in! Ask student volunteers to place Five-Star Rating shelf-talkers under books they highly recommend. Toolkit keyword: SHELF TALKER
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Get the Word Out Grassroots Advertising * Not available to Buy One, Get One Free Fairs. Get the Word Out Advertising