Page 13 - Middle School Ideas Guidebook Fall 2018

A good sign. Start placing themed props, like this humorous sign, around the school early. Toolkit keyword: SIGN
Real-world STORY
Signs, Activities, and Raffle Attract More Shoppers Snowflake Junior High School Snowflake, AZ
The Book Fair chairperson and volun- teers started advertising their upcoming Book Fair with a sign out front and a Facebook post, detailing Fair dates. They put Wild West “WANTED” signs up around school, reminding students that they were wanted at the Book Fair. To extend Book Fair promotions, volunteers created a cowboy/cowgirl name activity and placed posters with activity instructions throughout the school. The school also promoted a raffle drawing to attract fam- ilies to the Fair during parent/teacher conferences, advertising it with a bright, bold sign in the Fair. The name of every parent that bought a book was entered to win a bucket of candy, books, and fun toys. All the clever advertising paid off, increasing Book Fair traffic and motivat- ing kids to read more!
Short and sweet. Wrap candies with small Book Fair reminders and hand out to students.
Cut a path. Spread the news of your Fair in front of the school with yard signs made with themed art from the Toolkit. Toolkit keyword: YARD SIGNS
Share your ideas & photos #mybookfair Grassroots Advertising Get The Word Out
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