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Show your school and Book Fair pride while
encouraging your community to come to your Fair.
Use safe car window paint in bright colors to write
the dates, times, and location of your Book Fair,
turning your car into a moving billboard!
ADVERTISING
Grassroots Campaigns
ADVERTISING
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Advertising your Fair doesn’t just let people know the “when” and “where” it is, it also builds
a lot of excitement!
Benefits
Builds Book Fair excitement • Increases participation • Encourages repeat Fair visits • Promotes reading
Ideas and Best Practices:
•
Brainstorm with your Student Crew simple, clever slogans that promote your Fair, books, and reading.
•
Brand your Fair, repeating messaging in phone calls, letters, posters, and social media.
•
Start early! Set up teasers two to three weeks before you kick off Book Fair week.
Advertise your Book Fair on as many social media sites
as possible, and don’t forget to include the hashtag
#mybookfair to share the love and your ideas.