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Planning Kit
ADVERTISING
26
A little bit of professionally produced, promotional help is
located in your Planning Kit box.
From posters to booklists, we’ve given
you some materials to start building an advertising campaign. Just add your Fair
details where needed. Then, brainstorm attention-getting ideas with your Student
Crew and volunteers to include in your Book Fair advertising blitz.
Back
Back
Back
Front
PLANNING KIT
Two Smaller
Posters
Advertise in English
and Spanish.
Goal Chart
Display in a highly visible
area and track your Fair’s
progress.
Open a World of
Possible
Inspire a love of reading.
Hang in the media center.
Booklists
Create labels promoting Fair dates,
times, and location and then
attach to booklists. Pass out to
students one week before your Fair.
Contain messages to parents about
importance of summer reading.
Directional Arrows
Make a path of arrows, directing shoppers
through your school and into your Fair.
Indoor Posters
Fill in the dates, times, and location of your Fair. Hang in the busiest areas of your school. Three
different versions of posters include backsides with two smaller posters (one in Spanish), a goal
chart, and reading inspiration.
Illustrator:MoonsubShin
Shelf-Talkers*
Promote your top picks for books
found in cases using these.
Bookmarks
Attract attention to books displayed on
tables by placing a bookmark in the book
as shown.
*All free itemsmust be of equal or lesser value than
the ones you buy. Titles vary by Book Fair.All items
at yourBook Fair are availablewhile supplies last!
© 2016Scholastic. Inc.12693Printed in theU.S.A.#361891 JC#647948
FREE
*
BOOK FAIR!
BUY ONE, GET ONE
E
BO
F
*Tabletop Display Fairs do not receive this item.