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Advertising Campaign is Full
of Character
Cleveland Road Elementary School
Bogart, GA
Students developed a book character
drawing contest to help advertise books
on the Fair, creating posters, writing
announcements, even performing a
filmed puppet show. Fifteen winners
received books purchased with
Scholastic Dollars™.
Booktalks Meet the 21
st
Century
Etowah Elementary School
Etowah, NC
All 240 second through fifth grade
students created individual booktalks,
using tablets and video editing apps,
recording their voice, but not their
faces. Individually, their creations
fostered positive technology engage-
ment and awareness of books and the
writing process. Collectively, their
creations were a phenomenal way to
get the entire school excited about
reading!
Librarian Brings Out the Best
in Books
Summit School of Ahwatukee
Phoenix, AZ
The librarian at Summit School of
Ahwatukee placed her own shelf-
talkers next to books that fit the
curriculum or would tempt students
to try something new, using catchy
ocean-themed tag lines, such as
“This book looks gill-arious!”
REAL
WORLD
Stories & Ideas
NEW! Look for the new BOGO banner
when your Fair arrives, rolled up in one
of the cases. Hang the banner in front
of your school so no one misses out on
the BOGO Book Fair.*
Grassroots Campaigns
29
ADVERTISING
Create colorful signs and recruit
Student Crew members to attract
attention in high-traffic areas such as
the car drop-off and main hallways!
•
Hand out save-the-date bookmarks with books checked out from the library.
•
Read book “clues” during school announcements.
•
Hold an all-school rally to kick off the Book Fair.
Include booktalks, skits, and lots of fun.
•
Chalk the Walk – Use brightly colored chalk outside on
sidewalks and walls to advertise the Book Fair. It’s like graffiti,
but better!
•
Conduct a post-Book Fair survey to capture feedback from your
school community.
*Tabletop Fairs do not receive the outdoor banner.